Elohim’s newest single, “Fuck Your Money” is a bright pop anthem with an uplifting message, captured through keen lyrics and an airy, upbeat chorus. The song was originally released at the end of January, and today, Noisey premiered its official music video.
The story follows Elohim as a patient in a mental hospital, where she’s held against her will by emotionless “caretakers” who can’t understand her positive attitude or relentless optimism. Despite being treated for this “condition” she ultimately starts to refuse to take the drugs and embraces her emotional and carefree nature.
“This shit is priceless, I figured it out
Together there’s nothing to worry about
As long as we’re honest we’re both good to go
There’s something about me I think you should know
I got love instead of money”
The video reaches its climax as Elohim’s unwavering positivity finally breaks through an emotional barrier with one of these “caretakers”, who then sets Elohim free to go spread love (in the form of flowers) to the downtrodden before she speeds away in a bubbly, vintage VW Beetle.
No stranger to songs about drugs or love, Elohim puts an abstract spin on the power of positive thinking in a world where emotion can sometimes feel lost in translation. She’s certainly not shy about sharing her thoughts & struggles with anxiety (see “Xanax“), so combining visuals of drug therapy and mental wards, likely a symbol of her chaotic mind, is all the more fitting.
With “FYM”, it’s important to note that viewers were introduced to an unmasked & unobstructed Elohim for the first time in any of her music videos. As she continues rocketing toward her debut album release in 2018, it makes sense that the veil is being lifted off of her persona, which has been largely steeped in mystery to this point. This is Elohim’s first cinematic music video since 2016’s “Hallucinating”.
You can find both “Fuck Your Money” and “Hallucinating” on Early Bird’s Bop Till You Drop playlist.
Elohim’s spring headline tour kicks off on March 8th in Atlanta, and she’ll be performing in Brooklyn at Rough Trade NYC on March 24th. The rest of her tour dates can be found below.