This music video monday, we’re highlighting one of the most-viewed music videos of the past two years: “Rockabye” by Clean Bandit. The song, featuring international icon Sean Paul and streaming star Anne-Marie, is a 2X plantinum hit in the US and hit platinum in 10 other countries worldwide, nabbing over 750 million streams on Spotify alone. The music video itself has over 1.8 billion views, putting it in elite territory as well.
The video, in step with the song itself, tells a tale of a single mother working as a club dancer to support herself and child. It also features the band and its feature artists throughout, playing and singing in bars and on an exotic cliffside. Between the story and the talent in the video, and its portrayal of a universally understood life circumstance, the video was destined to blow up on a global level.