Remember Rixton? The band that brought us “Me And My Broken Heart” – the platinum single that hit #1 in the UK in 2014 – is back, reincarnated with a new name: Push Baby. Even in their own words on the Rixton Spotify bio, “This story is no longer available. @pushbaby.” Rixton is dead. Now it’s about Push Baby, and their story is all about the comeback.
After the band was dropped (full story in the IG post below), they took some time off to reorganize and come up with a brand new, edgy sound that sheds the boy band identity in favor of alternative rock that’s pop-leaning. Think of the best parts of Infinity On High-era Fallout Boy, mixed with modern day Panic! and you have Push Baby. And it’s awesome.
The video combines neon luminescent paint, oversized-colored contact lenses, theatrics from lead singer Jake Roche, and a donkey – if that doesn’t tip your scale of interest in checking out the music video, I’m not sure what will.
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we got dropped. i’ll shout it from the rooftops if need be. we got dropped. im not embarrassed to say it. sent back home, with nothing. zero self worth. no money. nothing to show for it. no one was interested. and also, let me be clear, no one’s fault. truth be told, for all i have left now is transparency, i built a ship at the age of 18 with my best friends. the ship sank. too many people on board. the first ones to join us on board were the first to jump overboard when it all started going wrong. that’s ok. i understood. well, at least now i do. for a long time as an artist – i struggled to find MY voice. lying in bed at night thinking ‘who am i? what do i stand for? what can i leave? Shit – AM I even an artist?’ and now i understand. im here to tell you, and please please understand that im fully aware this is cringe… but screw everyone man. seriously. screw anyone that says you can’t, because you can. screw anyone that says you won’t because you will. don’t be bitter. trust me, it hurts more. just fucking do it. for you. go all the way. im so honoured to be able to share with you all our latest creation. i feel so alive. it’s our job now to keep you guessing. to keep you entertained, and im going to try a bit TOO hard …(clearly)….to do JUST that. this is push baby. we live and breathe this band. its my be all and end all. it’s our world. our debut album is coming this year. it’s fucking sick i think. at least – WE are proud of it. the visuals are handmade. everything is handmade. i want to pride this relationship on transparency and authenticity. Make them watch as we blur the lines… and together…let’s fucking show them. 🌸 (AK & SB – forever grateful 💗)
The first release from the newly-minted band is a powerful start – we can’t wait to hear what’s next.